References
Since 2010, Thoughts For Food has supported food industry players in their product innovation projects.
Brands, food companies, retailers, start-ups, B2C, B2B & foodservice players.
Cross-category food industry experience.
A wealth of experience across multiple categories and markets that opens up new perspectives for innovation.
Thoughts For Food works across all food categories — fresh, shelf-stable and frozen — in both B2C and B2B.
This cross-category experience makes it possible to connect insights across categories and markets, apply approaches that have proven successful elsewhere and open up new avenues for innovation.
Confidentiality as a principle.
Product innovation is directly tied to a company’s strategy: new concepts, new product ranges, new uses, new markets or new categories. Projects may begin several years before they reach the market.
Innovation is also a collective endeavor, involving the client’s marketing and R&D teams and, depending on the project, a range of partners. Thoughts For Food therefore never claims sole credit for the success of an innovation.
For these reasons, Thoughts For Food chooses not to publicly showcase current or past projects.
Examples of projects can be shared directly, depending on their level of confidentiality.